Mark Darling
Mark Darling

Hi, I'm Mark Darling,

Digital Innovator | Engineering Leader | Reluctant Perfectionist

I'm passionate about turning complex problems into simple, scalable solutions. Currently, I lead mobile engineering efforts at Gymshark, focusing on clean architecture, observability, and transforming tech debt into opportunities for growth.

My experience spans web development, mobile engineering, and driving business automation through AI-powered solutions. I've shipped apps, built high-performing teams, and developed tools that streamline workflows and unlock new efficiencies. Along the way, I've earned a reputation for bridging the gap between technical depth and business impact—always with a focus on delivering real value where it matters most.

Whether it's optimising mobile apps or leveraging AI to automate processes, I believe technology should enhance lives, not complicate them. Let's build smarter, not harder.

Projects

UK Microsuction

Branding • Design • Development • Marketing

Initiated and built the digital and brand presence for a new healthcare business, shaping its identity and online growth from the ground up. Developed and implemented automated booking systems for both the clinic and training divisions, significantly reducing administrative overhead while enhancing customer experience. Leveraged digital marketing and a strong online presence to scale the business into the UK’s leading ear care training provider.

Gymshark Shop App

Leadership

Directed the development of Gymshark's mobile commerce platform, focusing on performance optimization and user experience. The app now serves millions of customers globally, with a 40% increase in mobile conversion rates.

Gymshark Train App

Leadership • Development

Spearheaded the development of a fitness tracking platform that combines workout planning with progress tracking. Implemented clean architecture principles and built a scalable foundation for future feature development.