Hi, I'm Mark.I solve business problems with technology & smart solutions.
Digital Business Solutions
I've witnessed enough digital transformation disasters to spot the warning signs. Let me help you avoid the common pitfalls.
Strategic Technology Planning
Should you build it or buy it? Use AI or stick with proven methods? I'll give you the straight answer on what's viable and what's vendor wishful thinking.
AI Implementation
Everyone's talking AI, but most of it's just hype. I help you find the rare tools that genuinely solve problems instead of creating new headaches.
Custom Software Solutions
Sometimes you need something built just for you. I'll build exactly what you need - no bloat, no feature creep, just solutions that deliver.
Technology Strategy
App or website? Cloud or on-premise? I've made these decisions enough times to separate the essential from the sales pitch.
Process Optimization
Your team's probably doing things the hard way because 'that's how we've always done it.' I'll show you the easier path.
Integration & APIs
Tired of copying data between systems? I'll connect your tools so they communicate properly and you can stop being a digital secretary.
Sound like someone you'd want in your corner?
Schedule a CallCompanies I've Worked With
Some of the companies I've helped stop guessing and start building.
What actually happens when you work with me
I've worked with everyone from 3-person startups to companies with millions of users. The problems are always different, but the approach stays consistent: focus on what moves the needle, sidestep the costly missteps, and build something people genuinely want to use.
Startups & Scale-ups
When you're small, every decision matters. I help you make the right technical choices that won't box you in as you grow. No over-engineering, no trendy tech that'll bite you later - just solid foundations that scale with your ambitions.
Enterprise Teams
Big companies have different challenges. I help navigate the politics, align stakeholders, and get things done without the usual enterprise drama. Sometimes it's about the tech, but usually it's about getting everyone pointing in the same direction.
“Mark has worked hard during his time at Next to help deliver a range of customer facing Apps that have transformed the way in which we work. He has focused on delivering value for the business, hitting all of his deadlines whilst not compromising on quality. Mark is an excellent communicator and someone who I trust to not just do a job, but to do a job well.”
“Mark gave me a chance when I knew nothing, and since then I'm excelling at a role and in a team that I love. A team that he largely helped build. He's a supportive, pragmatic, and calm leader with many years of hard earned experience. He's been there, done that, and can spot the right approach, mistakes, or talent.”
“Mark is not only one hell of a good developer he's also a very talented 'people person'. His ability to understand what a client requires, and empathise with them throughout the life-cycle of a project are rare and true talents. His work was always completed to the highest quality, without fail exceeding the expectations of client and peers alike.”
Ready to solve your tech challenges?
Whether you're drowning in manual processes or fed up with tools that promise everything and deliver nothing, let's find what really fits your needs.
Just Need Some Advice?
Got a tech problem that's driving you crazy? I'll cut through the noise and give you solutions that genuinely work.
Tell Me What's BrokenWant Me To Build It?
Need something custom that genuinely fits your workflow? I'll build it properly from the start so you're not debugging later.
Let's Talk ScopeNeed Someone Long-Term?
Looking for ongoing tech guidance without the full-time hire? I'll be your CTO-on-call when you need real answers.
Let's Talk RetainerOr reach out directly:
hello@markdarling.com